This is the age of web video marketing
The effectiveness of using video as a marketing tool has skyrocketed in the past few years and continues in its unprecedented growth. The following statistics are taken from research published in 2015 by Adweek, Forbes Magazine, and Cisco Systems.
72% of agencies believe online video advertising is as effective as TV.
87% of marketers use video content
69% of all consumer internet traffic will be video by 2017
88% more time is spent by the average user on a website with video
Everyone watches video on line. It’s just what people do, and want. Over and over again statistics have shown that consumers relate more favourably to websites that have video.
But website video is different than traditional advertising. When visiting a website, consumers don’t want to be sold, they want to be informed. After all, that’s why they’re searching in the first place.
So successful web videos are a different breed. They are designed to inform: either about your products, your services, or your community.
If they tell some kind of a story, if they convey something useful, people will watch them, and the information will have a much greater impact and be digested much more quickly than if the same story were told in words.
Your video will be incorporated into your current website. In addition, it can be made discoverable on You Tube if desired at no extra charge, thereby extending your presence directly into the centre of the video world.
You can now reach thousands and thousands of people for an unbelievably low cost.
Find out how.